Co-Designing brands and business models with local entrepreneurs
The University of Cuenca has several projects to create a strong connection with society. In this case, the Design School and the District of Cuenca carried out a project that aimed to create a corporate image for the artisans members of the EDEC (Municipal Public Company of Economic Development), in addition to create a space where they reflected about their business models , target audience, and business projections. This initiative was carried out under the direction of Galo Carrión and several professors, where thanks to collaborative design processes, we were able to understand the entrepreneurs, their expertise and business knowledge, thus arriving at solutions better aligned to their true needs and goals.
My role was to conduct the session for one entrepreneur to facilitate the use of a toolbox designed to get the supplies for brand development.
